Kind of freaked out by the concept of this… just thinking about jerks manipulating the market, but I guess they do anyway. I remember I lived in Northern Ireland when they started charging for water as a utility there. Ireland, one of the greenest countries on the planet, is that way because it gets a lot of rain, and water had previously been free. People were pissed with the change of course. But after about 30 seconds thinking about it I realized water is probably literally the last thing in the world people should be unwilling to pay for.
Not sure if that “economics” rationale should extend to Gordon Gekko or whatever, though. And I would probably take any recommendation from Nestlé on this matter lightly.