contagio

The Mexican Federal Government’s media presence is really noticeable in its ad campaigns. A lot of them are actually really good!

I thought of this one not only because it’s my favorite, but also because it is sort of related to what I wrote about earlier this evening: How big do our individual changes and contributions have to be in order for real change to happen?

Contagio – I think Real Player needs to launch to show the video. It is from the organization IFE, the Mexican Federal Electoral Institute. This particular ad is announcing the children’s mock elections that will take place in April, where kids can vote. (Yes, the Mexican federal government actually sponsors that!)

The tagline of the whole IFE 2012 election season campaign is really good, too: Lo que hace grande un país es la participación de su gente. What a country does great is the participation of its people.

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