The Mexican Federal Government’s media presence is really noticeable in its ad campaigns. A lot of them are actually really good!

I thought of this one not only because it’s my favorite, but also because it is sort of related to what I wrote about earlier this evening: How big do our individual changes and contributions have to be in order for real change to happen?

Contagio – I think Real Player needs to launch to show the video. It is from the organization IFE, the Mexican Federal Electoral Institute. This particular ad is announcing the children’s mock elections that will take place in April, where kids can vote. (Yes, the Mexican federal government actually sponsors that!)

The tagline of the whole IFE 2012 election season campaign is really good, too: Lo que hace grande un país es la participación de su gente. What a country does great is the participation of its people.


internet activism

I watched that Kony 2012 video and was mildly annoyed by the guy who made it. It’s hard to be outraged by some douche in California  in comparison to the guy who has been leading bands of child warriors in Uganda for the last 20 years, which “the douche” is making me aware of for the first time.

And, as he himself doesn’t hesitate to point out, the douchey guy in California is doing something kinda interesting (cough, I mean BESIDES exposing the horrible child war lord), which is experimenting with the extent of the internet’s power to mobilize masses.

It’s not really news that even the internet has been a revolution in terms of making us more aware of what’s going on the world. And then with Egypt and stuff, people started talking about whether the internet could be a tool for helping to bring around real revolution. And then people started realizing, nah, not really: most of the people who say on the internet they care about stuff still don’t really care enough to do anything about it. And now a friend has just pointed out on facebook that we are all sharing our outrage about Trayvon Martin, but how many are actually going to reflect on what we will do about it.

But still, information and idea sharing are powerful in their own right, even if their outcomes are minute in comparison to what we hope for. But what is a minute outcome even mean, and is it significant? Continue reading

Viva hipster bus

I like that Vivaaerobus is trying to be cool, even though they don’t have to because they already are, due to being the cheapest airline. Check out this tribal hipster ad and its placement on a cool-kid music blog from Monterrey. Cute. Also like that they are supporting this particular blog with their ad spend.

The podcast depicted in this screenshot is quite good. Am listening to it now. Making me regret not going to the Nrmal festival, even though my reason for not going was pretty good.

perfume and memory

I started thinking about perfume a lot a while ago because of wanting to confront people who wear too much. I think it’s absolutely an old custom that has been mal-translado to current times. It was designed to mask the smell of people who only bathed twice a year. For people who bathe any more than once a week, probably with fragranced soap applying scented lotions afterward, wearing perfume is overkill. I think it’s weird to wear it all the time, although wearing it sometimes is nice for tradition’s sake.

Then I was thinking about gender and marketing as they relate to perfume. At least among people who wear it all the time, I think the main reason most people wear it is marketing now, really. And most of the marketing is cheesy. Whom does this appeal to?

And the near-solitary, unwavering take of marketing on perfume/cologne is sex or love. So they imply that the scent appeals to the opposite sex. I think that could be true, maybe, but not really a primary motivator when it comes to the scents themselves. Misdirected.

When talking about buying decisions– isn’t it more likely that people choose fragrances because *they* like them? How do men choose colognes when they buy them for themselves? Or do they normally just wear scents their girlfriends give them? Do their girlfriends choose colognes they like or ones they think their boyfriends will like?

I guess that is why CK One was genius. Although I never liked the way it smelled. Too piney (haha too “male,” es decir…?)

I always used to spray on Jean-Paul Gaultier’s Le Male when I passed it in the department store, thinking of it as a statement of self-fulfillment that I would wear men’s cologne to please myself with the way it smells. It’s a soft, powdery smell that is kind of feminine but doesn’t come across that way when a guy wears it.

Anyway, ostensibly I wore it because of making that statement… but the fact is the reason I liked it and wanted to wear it was because it reminded me of a guy I fell for.

That’s probably one of the more important things about perfumes is memory, just for the nature of olfactories and their connection to memory. So you associate the scent with the emotion, but mostly as scent relates to memory. You aren’t thinking about scent so much in the moment that you form a memory. Just afterward, when the smell whisks you back into the memory of that moment.

The memory I think is more strongly tied to the scent than whether the scent appealed to me. It’s just the fact that that was the smell that was present when I experienced these strong emotions. Because it was the cologne he happened to wear. Which I assume he chose because he liked the way it smelled.

I have never bought perfume except once, for myself. Acqua di Giò by Georgio Armani. I like the way it smells. I wish multimedia included smell. I bought the stuff when I was 15 and still have half a bottle (14 years later). When I have worn it, it’s never been due to thinking dudes like the way it smells. I guess it is a pretty feminine scent though. It smells dewey, fresh, and it has a lot of energy. I don’t know that I would be able to imagine a dude wearing it, but I guess a dude might like it okay on me.

When I have worn it, it’s mainly because it’s felt ceremonial. Which I think is what dudes would probably like about it, mainly, also. Thinking, “Oh, that’s nice. She’s doing something special tonight.”

Which probably goes back to memory again. You are sort of “marking” a special occasion. Maybe that’s part of why I think it’s kind of brutish to wear it all the time.

alt my alt

Jace Clayton has written a lot of cool stuff on what Fader is calling “post-digital” culture. He and some others from the magazine are doing research in Morocco this summer partially “to see how artists use digital technology creatively and on their own terms.”

I’m really interested in this. Clayton has written before on sort of pop-cultural (“hipster”) identities and how the internet homogenizes them. (I am looking for the article and no lo encuentro ahorita– maybe he didn’t write it¿? pero…) Specifically in Mexico, but I am sure it happens everywhere. What interests me about Mexican hipsters is the ones that aren’t into all the same shit as hipsters in Brooklyn; I’m interested in the ones who are advancing Mexican pop culture on, yeah, their own terms.

This is also interesting for me from the perspective that I am living here. I’m sort of part of this alt-hipster cultural cycle I analogize in my head with gentrification cycles. To oversimplify: something with character gets ruined when people without character take over.

Here’s something Clayton published in Fader on tribal guarachero. Also, this is pretty cool and includes music, from Clayton’s blog:, along with some interesting comments from founder Lauro Robles.

hoodie con alas

I went to a fun party last night, at a cantina place on Chiapas that I pass all the time but had never entered. Lots of interesting people there, mixed crowd. Normal people, not hipsters –> good thing.

One dude there had a pretty cool style. He was wearing a black hoodie with black wings. I thought at first the wings were separate but then realized they were sewn on. He also had on a knit cap and diamond studded earrings, so medio cholo, but not really. No popped Ed Hardy cap or anything. Actually, Maggie called him a raver.

I asked him where he got the hoodie and he told me the Adidas store. I was immediately kind of abashed, like WTF ADIDAS SHOULDN’T BE CARRYING PRODUCTS WITH WINGS. I actually called them “alas,” since this conversation was in Spanish. He told me his shoes were also Adidas and the model was called wings.

So wrong. Do I need to write a letter of complaint to Adidas?

Nike, named for the Greek winged goddess of victory, should have exclusive rights on wings.

End of story.

Except wait. Because the whole conversation happened in Spanish, I also sounded like an eight-year-old while I was arguing all of this.

He told me the designer Jeremy Scott is a golden boy and allowed to do whatever he wants. I was like, who’s managing the brand?

google image search


I was trying to find the “Tamayo Hoy Hoy Tamayo” sign I mentioned in my last post, which was on Paseo de la Reforma for a long time and is what originally drew my attention to the museum.

For anyone who doesn’t know, that’s a cool sign because “hoy” means “today” in Spanish. So to the espanglophone, the sign effectively said “Tomorrow Today Today Tomorrow”

Anyway I didn’t see an image of the sign on Google, but I did like the results turned up by the search: